A music video helps in brand promotion through Facebook, YouTube, and more social media channels. The production companies charge a fortune for a simple video. However, if you have a good team and a good idea, you can do it within your low-cost budget.
There are several reasons that the new music videos are an issue and are not much original, appearing cliché music. It is because they are full of cliches, and it makes viewers move away to the next video. Thus, before directing your music video, ensure you are not a victim of cliché music video effects. The common cliches are:
Rapper view effect. To get this effect, find a location or an object to stand. Place in front of the camera and on the object edge your heels. It will appear as though you are standing on the camera, but it will create the exact rap view effect.
Hybrid Music Video
An overused music video easily becomes common. It presents a storyline and performance as a hybrid. It means the artist is shot in a different location, and the story is taken in a short-film-style. It is a common choice, but audiences know this format.
It is a must to come out of this style and to consider one direction. It should be a full short film or a dynamic performance video. Even then, to use the hybrid format, consider a flip way to use it. However, keep the video interesting. It should be performance-based to be a great music video.
One-Shot Music Video
The one-shot music gained high popularity, and only rarely does well. Mostly, the video lacks effectiveness, and the execution is less than average. There is a need to understand if the format is bringing out the story.
Graffiti wall effect. Create with lights. Use any available light, and place it around the subject. It will create fun effects as the subject of the shadow jumps around. You can play with different lights or colors; creativity has no limitations.
Over-Edited Music Video
The music video directors over-edit the footage that they cut much to keep the pacing, and this is a cliché. Unnecessary editing limits creative flexibility. A faster pace of a music video needs an intense sequence.
Thus, avoid the cliches, before you start making your music video, and consider a few things:
Speed of lip-syncing. While shooting a music video, ensure to lip-sync with the music. You can speed it or slow it, or even reverse it. Ensure artists perform at the same speed. After recording, match the speed to the music. It should be such that even as you reverse the lyric, you should be able to add an element in the shot, and it should look cool.
Most of this effects are explain in this tutorial video
With this you will know how to replicate them in Premiere Pro! Enjoy!